Guy Kawasaki

It’s true that you can have too much of a good thing - especially in the case of branding. The last thing you want is to burn too bright, too fast, only to fizzle out in a few months. Take crocs, for example. If they had made better branding strategy decisions, they’d s...till be a shoe wear staple, rather than a soon to be forgotten fad. It’s important to remember some key...